Tag Archives: libraries

Donate a Book to Lubuto Library Project

If you’re visiting the Online Information exhibition this week, be sure to stop by the Dow Jones stand, 738. The company has promised to donate a book to the Lubuto Library Project for each person coming by the booth with a DJ flyer about the book donation program. But I wouldn’t be surprised if you could talk them into donating a book even if you don’t have the flyer with you. Lubuto is a word in the Central African Bemba language, meaning knowledge, enlightenment, and light. The project is creating libraries to encourage African children to read and learn. According to Dow Jones, Anne Caputo, who is not only Executive Directory at Dow Jones, but also the SLA president-elect, will be on the stand to explain the project.

This is a wonderful opportunity to learn what Dow Jones is up to and to help kids in Africa gain access to quality libraries.

Marydee Ojala

Editor, ONLINE: Exploring Technology & Resources for Information Professionals

Pecha Kucha—Conversation Face-Off

 

The program explained that Pecha Kucha is Japanese for the sound of conversation. The program indicated the ground rules for this fast-paced series of presentations. Each panelist had just 6 minutes and 40 seconds to take a stance about some strategy or technique in libraries. As Greg Schwartz described it – this was “presentation magic.” As Rebecca said, the format forced them into clarity.

 

Rebecca Jones on planning frameworks: “I learned about planning from my farmer Dad and from Peter Drucker – 0.0 technology dudes.” They showed an ability to bring clarity to planning—it’s about knowing your current situation is, knowing what you want. Clarity on what, who, how, why and where. Drucker’s advice came from his book, The Five Most Important Questions. Be clear on the answers to those questions. Why do plans get derailed? Get those “buts…” out of the picture, she declared! Practicality, planning, and persistence pays off.

 

Stephen Abram on trendspotting (weak signals from the future) – how do we know what is coming next? He predicted our crappy economy a year and a half ago when he analyzed the signals. Which is affecting the election more – the debate and ads … or the YouTube video, “I can see Russia from my porch.” YouTube of course. In the 2008 Olympics, Yahoo got higher ratings than NBC. Adults are now playing online games—definitely a signal of the times. Are you ready for mobile? Phones are replacing laptops (oh, oh…).

 

David Lee King on “The Librarian… Is the Product.” We usually don’t see librarian and product in the same sentence. Libraries really do have a lot of products. What product should we be selling? Amazon sells books better than we do. Search results come from Google. Maybe we should sell ourselves—and promote ourselves—better than we do now. “We are the value-added super heroes behind the stuff.” Google may answer the question, but librarians IMPROVE the answer. We’re the ones that hold the library together. YES!

 

Nancy Dowd—“A Marketing Manifesto, A Foundation for Planning”

I will call them by name if I can—client, patron, customer… (member is better, according to a follow-up conversation with Dowd and Abram)

I will be transparent in my marketing – honest conversation. I will listen.

I will no longer support the silence of silos – call someone if they’re doing it better.

I will support innovation. Try, fail, try again and again…

I will make demands on my vendors. If their products aren’t easy to use, bye, bye.

I will honor all choices of communication tools

I will embrace diversity – even Republicans in my library!

I will act GREEN.

I will find the “me” in my library – be authentic

I will measure the right stuff – am I reaching people?

I will market to voters – so I can get funding

I will tell stories – stories that will matter and create an impression

 

Nancy was voted the best/favorite presenter by the audience.

Paula J. Hane
News Bureau Chief, Information Today, Inc.

 

Working Globally

Generally speaking, sessions at SLA are planned by the subject divisions. This morning we had an historic divergence. Three chapters, from Europe, Asia, and Australia/New Zealand, joined to present a program about working globally: multicultural business and social etiquette. SLA CEO Janice Lachance welcomed everybody, then we moved to the meat of the session. Each speaker contributed bits of knowledge about working in a culture and country other than your own. Some of this was familiar to me, but there were some other nuggets that I found valuable. Sue Edgar of Sue Hill Recruitment, stressed that knowing time zones and holidays is important. She had some funny vocabulary stories (do you wear trainers or sneakers? Are those thongs or flip-flops on your feet?). Davis McCaughhan, an Australian who’s worked in various Asian countries, now employed in Japan by McCann Worldgroup, recommended embracing stereotypes, learning the drinking culture, understanding religion and history and their place in life, and knowing the local team and its stars. No matter how long you live in another country, he cautioned, you’ll never be a local. Andrew Davidson, Bureau van Dijk, cautioned us to think about our position on politics (how to respond to a question about Taiwan when doing business in China) and corruption (do you bribe, how much do you bribe). Also understand how cultures use information.

Working in another country is not just about work. It’s about food, culture and manners.

Marydee Ojala

Editor, ONLINE: Exploring Technology & Resources for Information Professionals