Getting Back to Basics at Financial Times

For a man working in the most recessed of the recessed publishing sectors–the news business–Caspar de Bono, managing director, FT Business, was particularly upbeat when we met with him in London.

It might well be the worst of times,and yet de Bono persisted in depicting the current environment as the best of times.

Economic pressures this year have caused many in the industry to reconsider what they are doing, go back to first principles, and ask such fundamental questions as who are we? and what is it that we actually do for our customers to help them be more productive and make better business decisions themselves.

Watch the video.

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