Advice from Nature Publishing Group: Add “Real” Value

It seems like Nature Publishing Group (NPG) is always pushing the envelope when it comes to content stuff.   In this interview, NPG’s Grace Baynes notes that while 2008 and 2009 may have been about developing and deploying products with social networking capabilities, the opportunities that lie ahead require content and business model innovation.  Some touch points she suggests that publishers think about are Open Access, mobile devices and ebook readers.  Some may also need to rethink pricing and licensing terms.

Watch the video.

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