Keys to Success: Collaboration, Partnership, Integration

Rossella Proscia, Marketing Director, Gale Cengage, notes that in their partnership with Financial Times, The Economist, and The Times (of London), the company has discovered a “fortunate niche.”  By providing primary source materials to financial researchers–including digitizing and offering backfiles of key publications–they have hit the nail on the head and answered a current market need.

Watch the video to learn more about the Gale Cengage strategy.

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Gale Cengage is showing The Financial Times historical archive at its stand (#526) in London

See also:  Barb Brynko’s post, below, on the archives

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