Keys to Success: Collaboration, Partnership, Integration

Dick Kaser December 2nd, 2009

Rossella Proscia, Marketing Director, Gale Cengage, notes that in their partnership with Financial Times, The Economist, and The Times (of London), the company has discovered a “fortunate niche.” By providing primary source materials to financial researchers–including digitizing and offering backfiles of key publications–they have hit the nail on the head and answered a current market need.

Watch the video to learn more about the Gale Cengage strategy.

video management, video solution, video streaming

Gale Cengage is showing The Financial Times historical archive at its stand (#526) in London

See also: Barb Brynko’s post, below, on the archives