Inmagic Works Some New Magic

The magician at the Inmagic booth was really good—he had attendees’ rapt attention as he made dollar bills reappear inside lemons and did some amazing card tricks. It was a great draw to the booth, but those who took the time to talk to the Inmagic reps found out about the magic the company has been working of late. The 25-year old company is transforming from a vendor of software in a box to a provider of solutions and services, thanks to an infusion of $5 million in funding from Edison Ventures.

I talked with CTO Phil Green (on left in photo) and VP of marketing and business development Mike Cassettari (on right) about the company’s new strategic direction and product lineup—Social Knowledge Networks. The company works closely with its customers, such as NASA, and was hearing requests for tight integration between content and social tools—with the goal of enhancing the content, adding value, and driving content use. By this fall, a new version of Inmagic Presto will be available that will integrate social tools, such as tagging, ratings, discussions, collaboration, blogs, and wikis. There’s a white paper available on the Inmagic site if you want to learn more (

Inmagic launched the company’s first blog, at The blog is designed to be a resource for organizations looking for expert insight, opinion, and commentary on the trends and issues facing corporate information knowledge managers today. The company also has a newly expanded management team, new board of directors, a new customer advisory board, and a redesigned website. We’ll be watching to see some more new tricks from this company.

Paula J. Hane
News Bureau Chief, ITI

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