Though it seems a bit premature to talk about show-floor give-aways and take-home items, this announcement just dropped into my e-mail box from show-floor exhibitor Cygnet, a supplier of enterprise content management, records management, document management and e-mail management solutions in Europe.
"Cygnet recognises that many small- and medium-sized enterprises (SMEs) fear the change associated with adopting new systems, including ECM. At IMS 2007stand 544 we are giving free copies of Who Moved My Cheese?, the international bestselling change management book by Dr Spencer Johnson, to interested visitors."
I don’t know how many copies they brought with them, but you might want to be first in line, since it’s a very thought-provoking book, well worth the entertaining read. (Think, picture book with a moral.)
ITI V.P., Content