SLA to Undertake Strategic Alignment Project

At yesterday’s membership meeting, CEO Janice Lachance talked about the year and the tremendous changes the information profession is undergoing. She announced that, as a lead up to its centennial in 2009, SLA is undertaking an extensive examination of the information profession and of the association’s place in the evolving information economy and how best to serve member needs.  “Working with a team of researchers, brand experts and futurists… we will seek to define what the profession will look like in the next ten…twenty…or thirty years…and what you will need from SLA to continue to be successful.”
The organization has budgeted $1 million for the study, known as the Strategic Alignment Project. The lead on the project is Fleishman Hillard, Inc.; others participating include the industry advisory firm Outsell, Inc. and the futurist Andy Hines. According to those involved in the plan, there is no preconceived outcome to the study—no end game in mind. The unofficial tag line is “game change, not name change.”
Janice promised that the members would be informed and involved. “Throughout this alignment process, we will encourage your input and ask your opinions.  We will keep you up-to-date on our progress and consult with you at points along this path.” 
Paula J. Hane
News Bureau Chief, ITI

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