I stopped at the Hoover’s booth for a product update and demo and got the scoop on its just named but not yet announced president. David Mather was appointed as Hoover’s new president yesterday, June 4. Paul Pellman, who has been serving as interim Hoover’s president since November, will resume his role as EVP of marketing.
Before joining Hoover’s, Mather served as VP and General Manager of Global Business Operations for a $1.4 billion Global Systems and Technology division at Unisys. He joined Unisys from Hewlett-Packard. He previously held positions at Compaq and Unicom MicroAge. He also founded and sold several start-ups. We’ll look forward to meeting him at upcoming events.
At the show, Hoover’s made two product announcements. First is the “phase one” integration between Hoover’s and First Research, a company acquired by D&B, Hoover’s parent. The company was only acquired in late March but the product teams worked furiously to provide an initial integration of the company’s products. It turns out to be a great match-up of content. First Research provides wonderfully detailed, analytical information on 230 industries and more than 600 industry segments. It serves as an excellent complement to Hoover’s company data.
Here’s how it works for now—true integration will be coming, including a tricky mapping of Hoover’s industry codes to the First Research industries. First Research customers now have quick access to Hoover’s company data via a Hoover’s search box on the First Research site. In turn, Hoover’s subscribers have free access to a subset of First Research’s in-depth Industry Profiles. Additionally, those who purchase a bundled subscription can now access both Hoover’s and First Research content directly from within Hoover’s.
Hoover’s also announced the new ConnectMail, billed as an email address discovery tool. It provides links next to the names of more than 19 million U.S. and Canadian executives, and lets users send an email directly to them. When I worried how execs would feel about this “prospecting,” I was assured that there are guidelines and limits on the number of email per month.
Paula J. Hane
News Bureau Chief, ITI