Elsevier’s Book Bingo Worth Big Bucks!

I watched one lucky player win a $100 gift certificate in Elsevier’s clever Book Bingo product demonstration, where audience contestants matched numbers (related to Elsevier products) on their gaming cards.  Who said product reviews have to be dull?  Once again, Elsevier sets the benchmark.  Visit them in Stand #513.

Dick Kaser
ITI VP, Content

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