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You never know what you will find in an exhibit hall! In my rounds yesterday, I came across this great robot made from Lego and coupled to a small portable computer. It was in the Fabasoft booth and was delivering candy (a.k.a. sweets here in the UK) from a dish into the hands of visitors. If you want to see it in action, click the arrow in the Flash window above.
Andrew Moore (shown in photo above) described Fabasoft’s product to me. It’s a content management system for very large enterprises that’s generally used in "back office" applications to index and control access to internal documents. Major users include some European government departments. Fabasoft is just beginning to enter the U.S. market and has established an office in Boston.
Great marketing, Andrew: use attention-getting attention technology to reel in potential customers, and then take the opportunity to discuss your product with them. It worked with me!
Columnist, Information Today