Watch for a big push in ebooks, according to Gurvinder Batra, chief technologist at TechBooks. The industry conditions are right: There’s more than one ebook reader available now, so publishers have a choice. Batra is busy charting TechBooks’ future. The good news is that the company is growing (now 4,500 employees), but scaling factors (getting operations up to speed and training new employees) continue to be challenging. "Consumers are very demanding," said Batra. "We have to get it right the first time, every time."
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