Keynote, My first at Online Information

I won’t go into a lengthy analysis of my first impression of this sprawling and dislocated show (uh, right now I mean physically as the show is so far from the floor–but we’ll see if I can draw larger inferences from this comment later). Anyhow, first take from the keynote: something we’ve been saying at EContent for a while now… content is not just that which is produced proactively AS content. This is too narrow a view and will limit the success of any organization. All organizations must view content as, in large part, a byproduct of doing actual work. Keynoter Thomas Stewart from the Harvard Business Review, sees three types of “knowledge”: instilled (yielding smarter products), distilled (knowledge turned into a product), and black box knowledge services (we know a lot about what we do and can help you do it too). I’d extend it to content, quite happily: knowledge collected as a byproduct of your employees’ work or better, as a byproduct of how your customers use your product, services, or even content can help you work better and offer them more.
Michelle Manafy
Editor: EContent, Intranets, and the Enterprise Search Sourcebook

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