Interesting Web Statistics

According to Nic Newman, project leader for BBC Search Futures, 50 percent of UK web users go to the BBC website every week. However, 80 percent of people who download the podcast of BBC Radio 4’s morning news ‘Today’ broadcast discovered it by searching a non-BBC site.

The lesson learned by the BBC is that there is a huge untapped audience for BBC content who could access broadcasts, not just on the first and only opportunity, but at any time, way into the future.

The challenge for the BBC is to devise appropriate tagging schemes and novel search interfaces that will expose BBC content to the widest possible audience.

Jim Ashling
International Columnist
Information Today

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