Wednesday morning’s keynote was a lively talk by Shari Thurow, webmaster and marketing director for Grantastic Designs, Inc. She told the huge crowd how to optimize their web sites for search engines. Here are her five basic rules for good web design:
1. easy to read
2. easy to navigate
3. easy to find
4. consistent layout & design
5. quick to download
One thing she emphasized was that each page should have a well-designed, descriptive title tag.
Also, to rank well in search results, "Use your keywords frequently, but don’t irritate the bejesus out of people." Indeed.
Editor in Chief, Computers in Libraries magazine
Editor, Marketing Library Services newsletter