The market research company Snapdata had a few new things to talk about in the exhibit hall—but, the company had not yet officially announced them. According to CEO Debra Curtis, the company now offers Company Snippets, which, as the name implies are concise company overviews. She said they are designed to provide a quick way to review a company’s history, M&A activity, management, products, brands, and joint ventures. Each report includes links to further sources but doesn’t provide financials. The new series joins the Company Portraits, which launched in November 2005.
The company now offers free Market Alerts, which announce the latest news on industries and markets that are related to recent reports published to the Snapdata site. The links are updated and rotated monthly. Subscription clients receive these by e-mail with their monthly updates. Curtis said they are working over the summer to add RSS feeds.
Paula J. Hane
News Bureau Chief
Information Today, Inc.