You might think that everyone knows about blogs these days, but that’s not true. I added a BLOGGER ribbon from the Internet Librarian conference to my badge, and as I’ve been walking around, several people (most of them not affiliated with our industry) have asked me, "What’s a Blogger?"–only they pronounced it "Bloger" (to rhyme with "Roger").
Knowledge of recent information technologies hasn’t spread into all industries–yet!
Columnist, Information Today