Calling for Right-Brained Thinking

This morning’s President’s Series session presented an engaging and entertaining presentation by author Dan Pink. I read his first book, Free Agent Nation, just a month or so ago, and I’d been hearing about his recently released book, A Whole New Mind: Moving from the Information Age to the Conceptual Age. Pink said we have moved from the information age of knowledge workers to the “conceptual age,” which he calls an age of creators and empathizers. He challenged the standing-room only audience to consider that more conceptual, right brain thinking (as opposed to left-brain analytical thinking) can transform one’s career. He said to ask yourself these 3 questions:
Can someone overseas do it cheaper?
Can a computer do it faster?
Is what you are selling in demand in an age of abundance?

He then highlighted 6 abilities that matter most: design (not just function), story, symphony (big-picture thinking), empathy, play, and meaning. Good food for thought. For more information visit

Paula J. Hane
News Bureau Chief
Information Today, Inc.

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