Whose English?

Whilst wandering the exhibit hall, I stopped by the Snapshots booth (1230). Aside from their usual stunning display of market research overviews, they’ve got this little tantalizing bit that prefigures their use of multiple languages (they plan to expand into French and German). There are four flags. In addition to French and German, there’s the American and British flags. Click on the Stars & Stripes, for example, and language boxes appear, encouraging you to enter an American English word to see its British equivalent.

Marydee Ojala
Editor, ONLINE: The Leading Magazine for Information Professionals

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