When the Medium Becomes the Message

Funny how these things happen . . .

Today’s program was scheduled to end with a presentation by Peter Morville (Semantic Studios) on “The Next Generation of Information Seekers, Future Needs & Expectations.”

Unfortunately Peter has not been able to get to Philadelphia today for the talk.

The conference organizers have requested that Marydee Ojala and I leave our blogging jobs and take the platform to discuss what we have been doing here, what Information Today is doing with blogging, and how those attending this conference might learn from us.

Talk about role reversal. We who have sat objectively on the sidelines all during this conference are now being called to center stage.

So, though we’d like to cover the final session, we have to give it instead.

Where’s Marshall McLuhan when you need him?

Dick Kaser
ITI VP Content

Marydee Ojala
Editor, ONLINE: The Leading Magazine for Information Professionals

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