The morning’s session on a new generation of information services was continued into the afternoon with four speakers, two from Thomson, one from Wolters Kluwer and one from Elsevier. So I suppose the afternoon represents what the old generation of producers is doing to meet the new generation of researchers.
Thomson Scientific’s Rachel Buckley, who’s in product development for ThomsonPharma, thinks Thomson’s development patterns are similar to Google’s, as articulated by Cathy yesterday — Release early, refine later. That, in itself, strikes me as a major change for traditional online companies. Rachel’s version of extreme product management involves aggressive versioning and showing customers a product, then asking what they like and don’t like about it. In the pharmaceutical industry, there are some 20 vendors selling information, making for a very complex environment. People want more integration — one invoice, one contract.
ThomsonPlus is the company’s playground, where it is experimenting with a technical architecture that integrates Thomson data, on the fly, from many divisions within Thomson. It’s the first pass at bringing together information from across Thomson companies. Woooo,that would be more new generation than old.
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