One of my first posts to this blog was a chart showing the distribution of exhibitors at this show, by category. The two biggest categories are Sci/Tech/Medical Publishers (STM) and Content management (CM) firms.
I’ve been giving fairly heavy coverage to the STM folks, so now I want to switch channels and tell you about the Content Management vendors who are here.
My tour of the CM “exhibition trail,” began at the stand of Endeca.
Jonny Orange, in partner sales for the company, gave me a quick overview of the product and then dazzled me with the list of companies who use it.
Jonny said that the Endeca serves many large enterprises in the UK and US.
“We’re branching out now to newspapers, analysts, and intranets,” he said.
Analysts using Endeca include Forrester, and American Express is adopting it for their intranet. Not bad for name-dropping, huh?
P.S. For those of you interested in ROI: They’ve got a nifty little flash demo on their Web site that highlights results their customers have achieved.
ITI VP, Content