Where Is Google?

As I noted in an earlier posting, Google is not exhibiting here. But they are around.

In evidence, I spotted this media kit from them in the Press Office. And our International Columnist Jim Ashling had an interview with one of their representatives yesterday.

But even their unofficial presence here is not focused on Google Scholar, which is indeed turning out, according to various reports, to be the buzz of the conference.

Rather, Google is here (if only in the background) hawking its enterprise search appliance.

As an independent observer, someone cynically noted to me in a sidebar conversation, I guess they really don’t need to be on the show floor, since everyone is talking about them anyway.

It must be great to be a household name.

Dick Kaser

ITI VP, Content

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