How the Industry Classifies Itself

While waiting for the hotel’s LAN to come up this morning, I got to playing around with the advance information on exhibitors.

By my reckoning, there are 238 exhibitors on the advance list. Show sponsor, VNU Exhibitions Europe, gave exhibitors the option of classifying themselves into 13 categories.

Though some of the classifications seem dubious to me, the overall profile certainly shows how the industry thinks of itself and how the various players are positioning themselves. The average exhibitor classified itself into 2.4 categories, as illustrated above.

Dick Kaser
ITI VP, Content

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