Keynoter Stresses Strategic Communities

Richard McDermott

In Q&A following his keynote (see Marydee Ojala’s notes below), Richard McDermott was asked to list his top-3 tips for those who want to set up strategic communities in their organizations.

McDermott quickly rattled off the answer:

1. Identify topics that matter to your core business.

2. Identify the leaders who will make the communities go.

3. Find ways to support your communities—get a senior manager to go on the record by saying, “This is really important. We should do this.”

Sounds like good advice to me.

Dick Kaser
V.P. Content, Information Today, Inc.

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