First Glimpse of the Trade Show

ITI Bloggers December 2nd, 2003

My first glimpse of the exhibits was from the mezzanine, just outside the press room. As I was taking this shot, Kat Allen came along. “So,” I said, “there are more exhibitors this year, but they’re taking less space?” (In past years the mezzanine, empty this year, has also been full.) “Yes,” she said and observed that companies still under financial stress from a weak economy have cut costs by taking smaller spaces and building less lavish stands. They are still here, but in a scaled back way.

Dick Kaser
V.P. Content, Information Today, Inc.